America’s Health Insurance Plans

Content First worked with the America’s Health Insurance Plans (AHIP) (formerly known as American Health Insurance Plans) to provide an analysis of rising health care costs in the United States. This was accomplished by using data from the AHIP "Cost Calculator" to produce a state-by-state comparison report highlighting the results.

Armed with understandable facts and figures, AHIP was able to make a compelling case to congressional lawmakers about the impact of rising health care costs.

Further, the association used the report to advance its public policy agenda with other key audiences including national and state public policy officials, the press, and the public.

Click the title below to view the report: 
Cost Calculator: A State-by-State Analysis of Rising Health Care Costs
(PDF: 0.8 megs)

Client Benefits

This example illustrates how Content First worked with AHIP to make technical economic information accessible to targeted audiences, including:

• National and State Public Policy Officials
• The Business Community
• The Press
• The Public